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A SNEAK PEEK INSIDE ECAP

Introducing The P.P.I.N. Stages

Component # 1: Preparation

Also known as THE CLARITY PHASE. This is where most service providers overthink and get stuck. Miss this part and all your future efforts will be put to waste. So let’s get the elephant out of the way. Do this right and all of your “lead gen moves” will be dialed-in, which will enable you to effortlessly attract your ideal leads.

  • Objective or end-goal of using LinkedIn™️

  • 3 things that you should have clarity with before creating or optimizing a LinkedIn™️ profile.

  • Questions you need to ask (and answer) yourself in order to gain the much-needed clarity.

  • Assessment

  • For client / customer acquisition

  • For recruitment

Component # 2: Planning

This is where we’ll go strategic with the battle plan. You and I, we both don’t want to waste time. So, every business-related move that we make must be intentional, NOT RANDOM. This is where we get to geek out on “THE HOW’s” of LinkedIn™️ lead generation.

  • LinkedIn™️ funnel

  • Messaging flow

  • Sales process / marketing funnel

  • Conceptualization

  • Sales process / marketing funne

Component # 3: Implementation

This is where the rubber meets the road. The first 2 components become useless if nothing good comes out of it. This is the great partition between plain content-consumers and REAL ACTION TAKERS. Of course, I know that you’re the latter. So, together we shall accomplish everything that you will read below:

  • Profile Optimization

  • 10 Optimization hacks to make your profile a lead-generating machine without using any paid ads

  • Outbound Strategy

  • Finding leads / ideal clients using

  • Free account

  • Sales Navigator

  • Outside platform research

  • Social Media groups

  • Influencer / Dream 100 client research

  • Inbound Strategy

  • Content Planning

  • Market research / LinkedIn™️ content planning

  • What content would be best to attract your ideal clients

  • Content Creation

  • Hand-raiser posts

  • Lead-generated content

  • Testimonials / social proof

  • Challenge participation

  • User-experience

  • Outreaching

  • LinkedIn™️ messaging

  • Email messaging

  • Sell by chat

  • Types of chat openers

  • Mapping your chat flow

  • Winning the chat game

  • Social media engagement

  • How to carry conversations to avoid getting seen-zoned

  • How to approach prospects without being too salesy

  • Monitoring

  • How to track messaging and send follow ups by just using Google Sheets

  • How to not waste leads on LinkedIn™️

Component # 4: Nurturing

Because we’re humans and we’re ethical marketers, we don’t just expect to robotically close deals in one touch point. We circle around the motto: RELATIONS before TRANSACTIONS. Here at SOLMA, we’ll give you the secrets on how to be your prospect’s TOP OF MIND.

  • Email drips

  • Referrals

  • Webinars / presentations

  • How to keep connections and long-term professional relationships with clients / prospects if you are not yet available to work for them (clients on wait list)

About Janellyn “Jan” Briones​

LinkedIn™️ Lead Generation Strategist | Virtual Assistant Coach | Business Outsourcing Expert

Jan Briones is an award-winning business outsourcing expert who provides support for some of the world’s most successful entrepreneurs.

Prior to establishing her own business, Jan worked with three renowned BPO (Business Process Outsourcing) companies; led sales, customer support, and partnership initiatives that achieved record revenue growth; and worked with globally recognized companies including JP Morgan Chase & Co., Dell, and Citibank.

With an eclectic range of experience and an acute knowledge of what a business really needs to scale, Jan has bootstrapped two companies (JB & Associates PH, and Connected by Humans) to 7-figure revenue, helped hundreds of international clients, and provided work for hundreds of people.

Jan’s mission is to connect global entrepreneurs with high-performing virtual assistants so they can step out of the daily grind, better serve their clients, and make their business run efficiently.

She also now runs one of the most promising communities of LinkedIn™️ Marketers – Ethical Connection Academy Philippines Facebook Group (previously LinkedIn™️ Marketing Mastermind Philippines), where she teaches everything she knows about LinkedIn™️ Marketing, getting clients, and closing deals.

LinkedIn is the registered trademark of LinkedIn Corporation or its affiliates. The use of the LinkedIn trademark in connection with this product does not signify any affiliation with or endorsement by LinkedIn Corporation or its affiliates.